Perception began in modest surroundings in South Carolina in 1974 with a kayak constructed from glass-fibre. In 1976 Perception Inc. was formed and the production method moved to rotational moulding, with a kayak called the Quest. Very quickly the Mirage followed and Perception's journey to world renown gathered pace. Today, Perception kayaks and canoes are manufactured in three plants situated the USA, Great Britain and New Zealand, by over 200 employees and the range has grown to be the most diverse and complete on the market.

 

Perception's Dancer is probably the best known kayak in the World. It has introduced more people to the sport and made more first descents than any other. The latest generation of the Dancer is still loved by paddlers around the World for its easy control and user friendly styling. Kayaks like the Dancer don't just happen by chance; Perception's R&D team works tirelessly to ensure that the equipment you use on the river is the best they can produce. Every element, from outfitting components ... to materials ... to the design styling, is subject to rigorous testing, with improvements constantly being investigated.

 

We have had many notable associates over the years, including a partnership with the most successful slalom paddler of all time, five times Slalom World Champion Richard Fox, which yielded a succession of slalom kayaks that dominated the sport for many years. Outside of the canoe/kayak world our reputation has led to us being the manufacturer of sledges for recent polar expeditions including the "Footsteps of Scott Expedition" and more recently Sir Ranulph Fiennes and Dr Michael Stroud's record breaking "Trans-Antarctic Expedition". With the introduction of exciting new and innovative models every year Perception promises to be a market leader well into the future.

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