A few boat builders, particularly out West, inspire almost cult-like devotion among their customers. These buyers wouldn't dream of owning anything else, can't imagine why anyone else would and are willing to argue about it until well beyond last call.

 

That's extreme brand loyalty, the kind Carrera Boats of Corona, Calif., inspires. Carrera's customers usually are repeat customers-the best kind from a builder's point of view.

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